CASE STUDY
Walgreen Health Solutions:
A Digital Transformation Success Story
Discover how MYYGRIT transformed Walgreen Health Solutions’ digital presence with innovative web design, branding, and marketing strategies.
Project
- https://www.walgreenhealthsolutions.com
- Platform: WordPress
Client Overview
Web Design & Development
Website Hosting & Maintenance
Content Writing & Copywriting
UI/UX Design
Interactive Newsletter & Email Marketing
Online Calculator Development
Social Media Management & Marketing
Brand Identity & Graphic Design
Strategy & Insights
Project Challenges & Objectives
Walgreen Health Solutions, a Veteran-Owned Small Business (VOSB) in Evanston, Illinois, is a global leader in pressure injury prevention and treatment solutions. The company sought a cutting-edge digital strategy to:
Strengthen its brand identity online.
Improve customer engagement through an intuitive website.
Offer interactive tools to showcase cost savings on medical products.
Enhance marketing strategies through email, social media, and content development.
Our Approach & Solutions
Establishing a Cohesive Brand Identity
We ensured Walgreen Health Solutions’ branding was consistent across all digital platforms. By refining their brand voice and visual identity, we crafted a seamless experience that reflected their mission and values.
Website Design & Development
The new website was designed with clarity, accessibility, and functionality in mind:
A clean, user-friendly interface optimized for mobile devices.
Easy navigation for users to quickly access product details and resources.
A professional yet engaging design that enhances credibility.
Online Interactive Calculator: A Game-Changer
One of the biggest breakthroughs was the development of a custom online savings calculator, allowing users to:
Estimate patient cases with Hospital-Acquired Heel Pressure Ulcers.
Determine treatment costs based on ulcer severity.
Project cost savings using Heelift Suspension Boot products.
Receive instant, data-driven financial insights.
Engaging Digital Marketing & Social Media
To amplify Walgreen Health Solutions’ online presence, we implemented:
Interactive email newsletters that kept customers informed and engaged.
Strategic social media campaigns on Facebook, LinkedIn, and Twitter.
Marketing graphics & promotions aligned with industry trends.
Data-driven insights to refine digital marketing strategies.
Results & Impact
Our strategic approach led to measurable success:
Enhanced User Engagement: Increased website visits and newsletter sign-ups.
Improved Conversion Rates: The interactive calculator helped drive informed decision-making.
Stronger Brand Recognition: Consistent messaging across web and social platforms.
Higher ROI on Digital Marketing: More meaningful customer interactions and lead generation.
